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This past week, Tidal League officially turned seven! What started as a bold idea back in 2018 has grown into a media network with real traction, real talent, and real community. We’re proud of the journey so far and focused on what the next seven years will look like.
At our core, Tidal League is about telling stories that move culture. Whether it’s the hard-earned lessons of an NBA vet, the overlooked grind of a WNBA star, or the calm confidence of a world-class sprinter, our shows are built around authenticity and real voices. The first half of 2025 has only deepened that commitment.
This year’s NBA season was full of surprises, momentum shifts, and breakout narratives — and To The Baha met the moment. From preseason takes to playoff predictions, the show created space for high-level basketball dialogue without losing its edge. Hosts Theo Pinson, Raymond Felton, Justin Jackson and Tidal League’s very own, Hong Lau, delivered the kind of banter and insight that only former pros can pull off, mixing real-time reactions with behind-the-scenes context in a way that hit home for both casual fans and hoop purists.
As To The Baha heads into its offseason, the conversations are shifting off-air. We’re currently mapping out what season two could look like, including the possibility of establishing a dedicated studio space in Dallas — a city that’s deeply tied to the DNA of the show and its hosts.
It’s also worth noting that To The Baha became more than a podcast this year. With the addition of NBA veterans Charlie Villanueva, Devonte Graham, Pinson, Jackson, and NFL Pro Bowler Eric Ebron as strategic investors in Tidal League, the show now represents a new phase of growth for our network. Read more about that partnership here.
Run Your Race has always been about giving athletes the space to tell their full story — unfiltered and on their terms. In 2025, the show leaned into its versatility like never before. This season saw a slate of major crossover moments: appearances from track legend Justin Gatlin, NBA greats Zach Randolph and Tony Allen, and even WNBA All-Star Jewell Loyd brought new energy and depth to the table. Each guest added a new layer to what Run Your Race can be.
The show also expanded its range, welcoming its first NFL guest, Eric Ebron, and tapping into a broader conversation about identity, transition, and life beyond the game. Top episodes with PJ Hairston and DeMarcus Cousins helped push the show past the 100,000-subscriber mark, and it’s clear that Run Your Race is now a flagship not just for Tidal League, but for athlete storytelling as a whole.
Ready Set Go has cemented itself as the go-to destination for the track and field world in a season that’s only heating up. As Tokyo 2025 approaches, the show has consistently delivered top-tier conversations with athletes and coaches at every level of the sport. The guest list speaks for itself with us having our biggest release yet with the legend, Usain Bolt. And other notable guests: Grant Holloway, Coach Holloway, Sydney McLaughlin.
But beyond the names, what resonated is honesty. Whether it’s dissecting race-day pressure or breaking down what it means to carry national expectations, Ready Set Go provides a space for longform, insightful storytelling in a sport that doesn’t always get the platform it deserves. With the World Championships around the corner, this show is only gaining momentum.
There are sports shows, and then there are spaces that feel like something more. Out The Mud falls into the second category. It’s rooted in raw conversation, shared experience, and a deep respect for the journey and what it means to beat the odds and come out on top.
This year, the show hosted conversations with some of the biggest names in basketball: Kevin Durant, Derrick Rose, and Jeff Teague all sat down to talk not just about the game, but about the life that surrounds it. The result was a show that brought both credibility and vulnerability to the forefront. Passing 100,000 YouTube subscribers in under a year is a huge milestone! It validates that there’s a real appetite for honest, unfiltered dialogue in this space.
Launched in 2025 with WNBA star Jewell Loyd, The Warehouse began as a personal, reflective space — episodes with friends and family helped introduce Jewell’s story in her own words. As the season progressed, the show found its rhythm, pivoting into commentary on the WNBA season and the broader culture of women’s sports.
It’s still early, but the potential is real. What The Warehouse represents is Tidal League’s commitment to platforming women’s voices, not just in special moments, but consistently and with depth. Expect this show to evolve even further as the WNBA postseason nears.
Beyond the podcasts, Tidal League as a company has grown significantly in the first half of 2025.
We expanded our investor group with strategic partners who aren’t just backing the brand financially but shaping it creatively. We’ve tested new video formats and improved our production capabilities. We’ve secured new sponsorships, while continuing to build relationships with distribution platforms and partners across the sports and media space.
It hasn’t all been loud. Some of our biggest wins this year have happened behind the scenes — optimizing workflows, refining creative strategy, and thinking long-term about how to build something sustainable in a space that moves fast and forgets even faster.
But our vision is clearer than ever. We’re not chasing short-term hype. We’re building a network that athletes want to be part of and fans want to keep coming back to.
There’s still a lot to play for. We’re working on elevating production across every show, strengthening our editorial voice, and identifying new ways to grow our audience across platforms. Not everything is finalized, and not everything needs to be. That’s part of what makes this exciting.
What matters is that the foundation is solid and the people building it are locked in.
So to everyone who’s tuned in, watched, subscribed, or shared this year: thank you. The best of 2025 is still ahead.
