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Tidal League

Tidal League Inc. is a player-focused sports & entertainment agency based in Halifax, Nova Scotia. Our goal is to connect fans, athletes & businesses.

Through events, media and branding, we work to build the capacity for sports in Atlantic Canada to a higher standard. Whether we are aligning existing elite players with advertising opportunities or hosting a community event, our goal is the same - to raise up the overlooked.

FAQ
 

Meet the Team

 

We are a small, but mighty team that started from humble beginnings. The three co-founders behind the operation all bring unique skills and specializations to the table that make this venture possible. We are excited to continue to grow with like-minded and driven individuals.

 
 
Kurt Benson |   Co-Founder    Director of Business Development

Kurt Benson | Co-Founder

Director of Business Development

Kurt Benson | Co-Founder
Director of Business Development
kurt@tidalleague.com

Christian Steeds

Marketing Strategist


Christian is a current 4th year Sport Media Student studying out of Ryerson University in Toronto. Moving originally from Winnipeg, his extensive history of sales, marketing, and sport content creation has translated well with his personable and energetic attitude.

Over the last 3 years, Christian has represented the Ryerson Sports & Business Association as the Vice President of Corporate Relations and helped drive the RSBA to new heights with new sponsorship deals and partnerships. His skill set also led him to be the CMO of the Ryerson Ram Pack, a student engagement group involved with marketing efforts to create a more interactive in-arena experiences for the fans during Rams games.

Pairing his sales & marketing skill set with the new age technologies of a leading edge sports program, Christian’s natural entrepreneurial assets have led him to becoming a valued member of our team while striving to help us create the best marketing strategies for success.

Brandon Rafuse

Event Director


Sport has shaped Brandon’s entire life and he lives each day forever grateful for what sport and being a member of a team has done for him both personally and professionally. He is a proud Haligonian who is passionate about making an impact and making a difference in people’s lives while improving his community through sport.

Brandon is the Founder and Director of Thunder Selects Basketball and he currently works as an Independent Sport Consultant focusing on development, event management, as well as shaping brand and culture. He has a wealth of experience organizing and executing events that showcase and celebrate sport at all levels and he specializes in motivating, inspiring, and supporting people on their journey to achieving happiness and success in sport and in life.

His approach to life is simple: Find the happiness in today, give more than you take, and always leave things better than how you found them.

Gab LeVert

Co-Founder, Director of Stakeholder Relations & Communications


Gab leads communication with players, sponsors, partners. He develops approaches to engagement, collaboration and innovation that creates improved value for both Tidal League and its partners.

Gab’s vision is to build the capacity of basketball in Nova Scotia and provide more opportunities for players across all ages. He leads Tidal League’s efforts on a community level, while also engaging with those from away.

When Gab isn’t consumed by basketball, he’s working as Co-Founder and CEO of Magnified Public Relations. With Tidal League, he found a place where his two passions collide: basketball and public relations.

Heidi Muise

Operations Manager


Heidi holds a Bachelor of Business Administration from Acadia University and a Certificate in Business Communications from Saint Mary’s University.

She currently works at Steele Auto Group as Executive Assistant to the Chief Executive Officer. Prior to working at Steele Auto, Heidi worked 10 years at Shannex as the EA to the President.

Heidi is an active runner and an advocate for health and wellness. In her spare time, you can find Heidi cheering on her sons, either on the basketball court or the football field.

Gab LeVert |   Co-Founder    Director of Stakeholder Relations & Communications

Gab LeVert | Co-Founder
Director of Stakeholder Relations & Communications
gab@tidalleague.com

Christian Steeds   Marketing Manager

Christian Steeds

Marketing Manager

Gabe Roy

Co-Founder, Director of Marketing


Gabe leads the marketing and creative development leg of the business. His background in design, videography and social media strategy work to bring Tidal League to life online.

Gabe aims to bring the elite aesthetic of massive brands to places people least expect it. He leads the documentary: Tidal TV, which is a mini-doc that follows the Tidal League Team on the journey of developing this business and first-ever elite Pro-Am tournament in this part of the world.

Gabe is also the Co-Founder and COO of Magnified Public Relations - a digital PR agency based out of Halifax, Nova Scotia.


Advisory Board

 

Kurt Benson

Co-Founder, Director of Business Development


Kurt is responsible for the overall management of our strategy as a sports entertainment agency. He provides market feedback to the company partners regarding competitive offerings, prospect needs and generates strategic development ideas.

Kurt’s vision is to bring attention to the rapidly growing city of Halifax, Nova Scotia; using basketball as a vehicle. He knows that the time to be in Halifax is now, and is constantly reminded how prevalent the basketball community is here in Halifax and sees Tidal League as an opportunity for local players to showcase their talent on a larger stage.

Kurt has always been a dedicated fan of the game. With his partnership in Tidal League, he is able to bring his expertise in business management to basketball. Aside from his commitment to Tidal League he is also the Vice President of Business Development at Magnified Public Relations.

Mikal Jacquard

Marketing Manager


Mikal is a graduate of Dalhousie University’s Bachelor of Management program majoring in Entrepreneurship and Innovation. He has gained valuable business development experience through his prior experience on the startup scene in Halifax in which he wore many hats.

Through a customer understanding approach to sales, and marketing Mr.Jacquard has used in-depth customer research for developing successful marketing campaigns in this previous endeavours and is excited to have a positive impact on Tidal League.

Alex McDonald

Administrative Assistant


Alex is currently in his 2nd year at NSCC studying Business, with Management being his focus for his second year. He'll be doing his work practicum and work term with the Tidal League team during the tournament project.

Alex has done multiple Marketing plans, budgeted a class project and has written many reports of nearly every field during his studies. He’s also known to being pretty good with numbers too.

With a curious mind for wondering what drives people to buy and the strategy behind what makes a certain brand preferable, he's always trying to gain knowledge in the world of Business. Given the opportunity to work with the team, he'll now be mixing his two favourite things together: Business and Basketball.